Breaking: Purplebricks reveals plans to change fixed-fee pricing

first_imgPurplebricks has revealed that it is to consider overhauling the agency’s pricing structure and move away from its fixed-fee model of £1,399 in London and £899 elsewhere.Recently-installed CEO Vic Darvey has also admitted that charging vendors even if their home doesn’t sell may not be working in some areas of the UK.“In certain markets, in certain pockets of the country where houses aren’t moving quickly, there is a moment of hesitation from customers saying: ‘I know I can save £10,000 but actually do I want to commit to an £899 upfront fee when my house may not sell?’,” he said.Darvey also believes the changes may be necessary if the number of homes sold each year in the UK dips following Brexit, and that he’s unhappy that its current pricing structure has been the same for five years.“With any successful business, you need to adapt and evolve your pricing strategy,” he said.In separate comments to PA, Darvey also said the company’s US and Australian operations had been a ‘huge distraction’ for the company’s board, and admitted that ‘some mistakes’ had been made in the past.“I think we’ve been really clear in admitting that we’ve made some mistakes and we need to learn from those,” he said.Other changes confirmed by the CEO include a swing away from only plugging its low-price fixed fees and promote its ‘exceptional service’ as well.And contrary to industry rumours, Darvey confirmed that Purplebricks is to continue operating its profit-making Canadian business.fixed fees Purplebricks vic darvey August 27, 2019Nigel Lewis3 commentsChris Reed, Self Employed Self Employed 27th August 2019 at 9:55 amSo they will be introducing commisery?Log in to ReplyMike Holland, TPA TPA 27th August 2019 at 3:24 pmGood point!Log in to ReplyNigel Lewis, Online Editor, The Negotiator Online Editor, The Negotiator 27th August 2019 at 3:54 pmI think the whole commisery line has been dropped, if their latest ads on TV are anything to go by.Log in to ReplyWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » Agencies & People » Breaking: Purplebricks reveals plans to change fixed-fee pricing previous nextAgencies & PeopleBreaking: Purplebricks reveals plans to change fixed-fee pricingCEO Vic Darvey has this morning also revealed that in areas where the sales market is slow, its current fixed fee structure puts some vendors off.Nigel Lewis27th August 20193 Comments3,717 Viewslast_img read more

Learn more →