Building a global legacy for South Africa

first_imgBrand South Africa launched a six-weeklegacy campaign on 23 August. One of thethemes of the campaign is Celebrate yourSouth African heritage Supporting ‘Class of 2010’ is anothertheme that will be celebrated on 27August. This theme encourages SouthAfricans to support students preparingfor their final examination(Images: Brand South Africa)MEDIA CONTACTS• Lynette OelschigBrand South Africa+27 11 483 0122Nosimilo RamelaBrand South Africa launched the Nation Brand ‘Legacy’ campaign, in Johannesburg on 23 August 2010. The campaign aims to align the country’s brand to its unique culture and its people, while also building the brand globally.Speaking at the launch held at Summer Place in Johannesburg’s northern suburbs, Brand South Africa’s chief marketing officer Lynette Oelschig said, “The success of the World Cup was because of the uniqueness of South Africans. We want to capture what made it work – the soul that made everybody deliver.”Oelschig said the campaign would centre on the 2010 Fifa World Cup success. “Brand image is based on reputation, on proof of what you can do. We have the World Cup as proof.”She said the country successfully hosted the global event “because we put our soul into it”. Oelschig added that South Africans need to continue with that mindset with everything they do from now on.According to Brand South Africa, the plan is to use the World Cup’s success to change South Africa’s past legacy into a progressive view that will define the way its citizens behave, and contribute to the country’s rating internationally.Six-week drive for changeThe legacy campaign will roll out over six weeks with each week focusing on a different theme.“Each Friday South Africans will celebrate all the things that make us who we are, and the unique values displayed during the World Cup that enable us to be proud of our nation, culture and heritage,” said Brand South Africa’s Sophie Masipa.Themes include Supporting ‘Class of 2010’, Do something different, Our beautiful country, Do it day, and Celebrate your South African heritage.Supporting ‘Class of 2010’ is the focus for 27 August. It links to the Department of Education‘s ‘Class of 2010’ initiative, which encourages South Africans to support pupils as they prepare for their final examination.“We must pledge to help pupils realise how important their education is, but we can also support by helping a scholar to write a study plan, or by assisting with revision,” said Brand South Africa CEO Miller Matola.Do something different on 3 September challenges South Africans to see things differently and to make a small change in their environment. “Instead of sending an email to your neighbour why don’t you go up and talk to them,” said Masipa. “Celebrate those who have made a difference in your community and join them in making a difference.”Our beautiful country on 10 September encourages the nation to help preserve the beauty of the country that captivated many World Cup tourists. From hosting a recycling or cleanup day at a school, in the community, or at the office to planting a tree at home or at the community centre, this day is about insuring the country’s beauty for generations to come.Do it day on 18 September asks everyone to volunteer time, money, and resources to help fellow South Africans who need it.Celebrate your South African heritage on 24 September, National Heritage Day, focuses on the country’s diversity as a source of strength and resilience. On this day, people can wear traditional outfits that highlight their culture, or spend time learning about a different culture and its customs from a friend or colleague.“The campaign identifies the factors that make our nation unique, from our sports teams to our children and our renowned South African attitude,” said Matola. “Founded on the South African brand values of Ubuntu, sustainability, possibility, diversity, innovation and creativity, it builds on the successful hosting of the tournament, to which the people of South Africa contributed directly.”Using the catchphrase “Put your soul into it”, the campaign aims to use the momentum gained during the World Cup to continue to mobilise South Africans to cement the principles of pride and patriotism that they showed when they put their souls into making the World Cup a success.“We’ve always known we had it in us, now let us celebrate it,” said Matola. ”Put your soul into it.”last_img read more

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Commonwealth Games: Indian boxers disappoint, settle for four silvers

first_imgVijender Singh looks dejected as England’s Antony Fowler celebrates his win in the Final of men’s Middle(75kg) at the 2014 Commonwealth Games in Glasgow, Scotland on Saturday. Photo: PTIHopes were high from Indian boxers with four of them reaching the finals at Commonwealth Games but all lost their respective summit clashes to settle for the silver medals at the SSE Hydro here on Saturday.L. Sarita Devi, L. Devendro Singh, Mandeep Jangra and Vijender Singh went down in the final bouts to bring home four more silvers as the gold remained elusive from the discipline at the Glasgow Games.To start with, former World Champion Sarita went down 1:3 to Australia’s Shelley Watts in the women’s 57-60 kg final. The Manipuri started her bout well to win the first round 30:27 but looked completely drained of energy at the start of the second.Vijender Singh bouts with England’s Antony Fowler in Final of men’s Middle(75kg) during the 2014 Commonwealth Games in Glasgow, Scotland on Saturday. Photo: PTIThe 32-year-old veteran also fell down once in the second round which she lost with a reversed scoreline of 27:30. The next two rounds totally belonged to Shelley, who looked much fresher than her Indian counterpart, to bag them with the same scorelines of 30:27.The bronze medals went to Northern Ireland’s Alanna Audley-Murphy and Mozambique’s Maria Machongua.Following her state-mate, Devendro too lost the final 1:2 to defending champion Paddy Barnes of Northern Ireland in the men’s 49 kg category.India’s Devendro Laishram (left) after his bout with Northern Ireland’s Barnes Paddy in Final of men’s Light fly(46-49kg) during the 2014 Commonwealth Games in Glasgow, Scotland on Saturday. Photo: PTIThe two-time Olympic bronze medallist Barnes convincingly won the first two rounds with the same score of 30:27. Though the diminutive Indian won the last round 29:28, it was a tad bit late and Barnes was successful in defending his title.Losing semi-finalists Fazil Kaggwa of Uganda and Welsh Ashley Williams took home the bronze.advertisementA few hours later, Jangra also had to be content with the silver, going down 0:3 in the men’s 69 kg bout to England’s Scott Fitzgerald. The bronzes were won by Tulani Mbenge of South Africa and Northern Ireland’s Steven Donnelley.The Haryana pugilist displayed fantastic spirit and also cut open Fitzgerald’s eye in the opening round but also had to endure some accurate punches and a knock down in the first round.India’s Mandeep Jangra looks dejected as England’s Scott Fitzgerald celebrates during the Men’s Welter (69kg) Final during the 2014 Commonwealth Games in Glasgow, Scotland on Saturday. Photo: PTIIn the second round, the Englishman completely outplayed Jangra who suffered two more knock-downs to also lose the second round 25:30. The 21-year-old Jangra showed good spirit in the final round but Fitzgerald was the better man on the day.After three losses in the finals, much was expected from Olympic bronze medallist Vijender. But he too disappointed, losing 1:2 to England’s Anthony Fowler in the men’s 75 kg final.Vijender, who had won the bronze four years ago and silver in 2006 Melbourne, lost the first two rounds 26-30, 27-30. He came back strongly in the final round to win 30-27 but also had to suffer a knock-down during the round.In all, India secured four silvers and a bronze from boxing at the Glasgow Games.last_img read more

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